Necessity is the Mother of Invention is a proverb attributed to Plato which is used as shorthand in discussions of capitalism all over the world. The linkage of necessity and invention is not an accident but it is something that is overlooked and taken for granted. In our little indy comic corner of the Direct Market world, the distribution system doesn’t work for us anymore. And we need to invent our way to a better (meaning profitable) place.
Over at Newsarama, http://www.newsarama.com/, Brian Hibbs wrote in his column titled Tilting at Windmills #28: Publishing is Hard, all about what publishers can do to get successful in his store and others. That led to a discussion where he specifically confirmed what I suspected, that he doesn’t carry my books. Whenever you blow deadlines, the DM never forgives. So my little publishing house and many others are dead to your local comic book store. Quality is not an issue with a burned comic shop, timeliness is. Keep in mind that the comic book publishers and the direct market are stuck with each other. And that this is the same direct market that pleaded for cheaper comics. Marvel answered with 99 cent Spiderman and X-Men comics which didn’t sell into the market. When asked why they didn’t sell, some store owners complained that they could not make any money on 99 cent comics.
Another way that small publishers can reach an audience is through the magic of mail order. Let me be clear, no artist in his right mind wants to get into the catalog business. I know I’d much rather be working at my drafting board or computer screen than standing in line at the post office. But I have a big enough ego to think that no preson who really wants to hear what I have to say should be denied. Here at Lone Star Press, I package up people’s orders and mail them out because a lot of the local comic book stores deny that they can get our books and comics. For the longest time, our comics were carried by Diamond, Cold Cut, and FMI.
The explosion of technology seems to be leading to another way of marketing comics. The format of words and pictures has varied since the first comic strips were re-printed. Once upon a time, if you wanted to work in comics, you had to live near one of the big publishers in New York. Then you just had to have a few grand for a printing bill. Now, to work in comics, all you need is a way to make marks, a scanner and access to a place to park it on the web.
I’ve been working on a new format for my new comics projects. The new format splits the comic book page in half so that the shape of the standard page is the shape of the computer screen (and the video iPod screen). Instead of a 10″ x 15″ picture plane, we are working on a 10″ x 7.25″ plane. When the web images are stacked, they make a conventional page which will presumably find print one of these days. I was working away and doubts were creeping into my head as I considered and reconsidered my own capabilities. “I can’t be the only person to think of this small format change.” Then I found a kindred spirit. Justine Shaw has done this interesting project called Nowhere Girl, http://www.nowheregirl.com, and she is working in more or less the same format that I am. I’m just glad to know that there is another canary in our coal mine.
I think that the bottom line is that we need to adapt and to make comics more available for the new technologies. Or we need to get used to a world with only corporate comics.